A recent survey by Epson, the Global Technology Company, reveals that 72.1% of Kenyans are willing to invest in electric vehicles to combat climate change. The Epson Climate Reality Barometer, which surveyed over 30,000 respondents in 39 markets worldwide, sheds light on global responses to climate change, with more people considering it the foremost global issue.

The survey highlights the impact of severe droughts in Kenya, with the loss of 2.5 million livestock and the suffering of 10 million due to lack of pasture and water. Climate change is linked to natural disasters, estimating mitigation costs to reach $580 billion by 2030.

In Kenya, 70.7% see climate change as the most pressing global issue, followed by rising prices at 62.1% and poverty at 54.3%. Those aged 30 and above express this concern more at 74.4% compared to the COP Generation at 59.8%.

Despite concerns, Kenyans are optimistic about averting a climate disaster within their lifetimes (75.2%). This optimism remains stable, decreasing slightly from 76% in 2022 to 75.2% in the current year.

Regarding actions against climate change, 68.8% emphasize companies investing in environmental technologies, and 57.5% suggest improving recycling and reuse.

Impact on Investors: With a significant portion of Kenyans willing to invest in electric vehicles and prioritizing environmental actions by companies, there is a potential market for sustainable investments. Investors should consider opportunities in eco-friendly technologies and businesses aligning with climate-conscious consumer sentiments.

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