• Elon musk acquired X, formerly Twitter, in late October 2022.
  • X currently requires users to subscribe to get the blue subscriber badge next to their names.
  • Before Musk’s takeover, X reported 229 million average monetizable daily active users.

Elon Musk, the billionaire owner of X (formerly Twitter) has floated the idea of putting the platform behind a paywall. Speaking to Israeli Prime Minister Benjamin Netanyahu on 18 Sept., Musk said the company was “moving to a small monthly payment” for use of the platform.

Although he did not say how much the plan would cost users, Musk said the move was necessary to deal with the problem of bots on the platform.

During the livestream, Musk shared some metrics about X usage. He said X has reached 550 million monthly, who generate 100 million to 200 million posts per day.

Musk has previously shared his thoughts on putting X behind a paywall as reported by the Platformer in 2022. After taking over X, the billionaire who is also the CEO of Tesla and Spacex, has been pushing users to its paid plan, X Premium, with varying success.

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